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Colour Psychology: Selecting The Right Colours For Your Brand Logo
- Brand Identity, Logo designing
Take a moment and think about some of the most successful brands and their logos. Coca-Cola, Apple, Dell, McDonalds – what you will notice is that they have a very specific colour scheme for their logo. This is because of the psychology of colours. Colour Psychology & Logo Designing Each colour evokes a certain feeling in us. […]
What Is A Style Guide & Why Do You Need It?
- Brand Recognition, Graphic Designing
If you’ve paid attention to the brands around you and their designs, you would’ve noticed that they are always instantly recognizable. It doesn’t matter if the design is on a social media post, a hoarding, product packaging or any other medium – you’ll be able to identify the brand anywhere even if their name isn’t explicitly mentioned.[…]
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- April 2018 (5)