Colour Psychology: Selecting The Right Colours For Your Brand Logo

Take a moment and think about some of the most successful brands and their logos. Coca-Cola, Apple, Dell, McDonalds – what you will notice is that they have a very specific colour scheme for their logo. This is because of the psychology of colours.

Colour Psychology & Logo Designing

Each colour evokes a certain feeling in us. There are certain concepts and meanings attached to the colours we see everyday. We associate green with life, freshness, red with passion, danger and so on.

This is what is meant by colour psychology. Hence, seeing Coca-Cola’s red makes us excited, Apple’s white gives a sense of calmness & wisdom, McDonald’s yellow & red combination gives a feeling of fun and passion.
So when deciding on a logo for your brand, it is very important that you pay attention to what colours you are selecting and how they can affect your brand image.

Colours & Their Meanings

Here are some common meanings and feelings associated with common colours:

Red: Red is associated with passion, love, vitality and danger. It causes people to feel excited and can be used to bring out strong emotions.

Orange: Orange comes across as playful. It will give your logo a dose of energy while staying less aggressive than red.

Yellow: Yellow represents creativity and sunshine. Often used to appeal to kids and to motivate people to take action.

Green: Green is associated with nature, life, freshness as well as money. So it can be seen in organic food brands or brands related to health-care as well in financial company’s logos.

Blue: A lot of logos have blue in them, making it a really popular color choice. It’s calming, soothing, and helps people focus — whether it’s on your logo or your company. It lends credibility to your brand.

Purple: Purple is reminiscent of royalty and magic. It is most often used in luxury brands to communicate the premium feel of the company’s product or service.

Pink: Pink is mostly recognized as a feminine color. It can communicate a modern and youthful feeling as well feelings related to beauty and fragility.

Brown: Brown is commonly thought to be masculine and rugged. It can be used to communicate simplicity, masculinity and strength. It also evokes thoughts of dirt.

Black: Black is slick and modern and communicates a sort of classic sophistication to your customers. Use it for expensive products to communicate richness.

White: White is modern, and is often used as an accent color in a logo. It represents purity, cleanliness, wisdom and minimalism

How To Select Colour For Your Brand

The decision behind selecting a colour for your brand depends upon how you would like your brand to be perceived among the target audience. It will be affected by what you hope to communicate and what feelings you want to evoke in your target audience.

First decide what values your brand stands for and what feeling are you aiming to evoke in your audience when they see you brand. Once that is decided, our genius and creative graphic designers can help you settle on a logo design with various colour options that you feel sits just right with your brand.

For more information about getting your logo designed, check out our services page.

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