19
FebTake a moment and think about some of the most successful brands and their logos. Coca-Cola, Apple, Dell, McDonalds – what you will notice is that they have a very specific colour scheme for their logo. This is because of the psychology of colours. Colour Psychology & Logo Designing Each colour evokes a certain feeling in us. […]
19
FebIf you’ve paid attention to the brands around you and their designs, you would’ve noticed that they are always instantly recognizable. It doesn’t matter if the design is on a social media post, a hoarding, product packaging or any other medium – you’ll be able to identify the brand anywhere even if their name isn’t explicitly mentioned.[…]
09
AprChoosing a name for your business – be it a product or a service – is among the foundational steps of setting up a venture. It is also the most important element as the name of your brand will be fundamental in setting up the kind of brand identity and brand image that you want to develop.[…]
